Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their

With contributions from leading brand experts around the world, this valuable resource delineates the case for brands (financial value, social value, etc.) and

This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate

“Not only does Anholt explain the challenges facing the world with unique clarity, he also provides genuinely new, informative, practical, innovative solution

While efforts to include gay and lesbian athletes in competitive sport have received significant attention, it is only recently that we have begun examining the