The competitiveness of companies plays an important role in developing their effectiveness. But technology provides a strong competitive advantage to the compan

"The competitiveness of companies plays an important role in developing their effectiveness. But technology provides a strong competitive advantage to the compa

The search for competitive advantage serves as the basis for organizational strategy. This book argues that there are four key sources of competitive advantage

In today’s fast-changing business environment, those firms that want to remain competitive must also be innovative. Innovation is not simply about developing

As firms struggle in the modern era to achieve financial success, many recognize that a global economy has made their task more challenging than ever before. Un