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The Strategy of the Smartphone Industry. A Comparative Analysis of Apple, Sony and Xiaomi
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Seminar paper from the year 2015 in the subject Business economics - Business Management, Corporate Governance, grade: 1,7, University of applied sciences, Muni
The Rule of Three
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Name any industry and more likely than not you will find that the three strongest, most efficient companies control 70 to 90 percent of the market. Here are jus
The influence of branding in the smartphone industry
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As the smartphone industry is one of the fastest growing industries, understanding why consumers prefer certain brands is important. Samsung and iPhone are the
Brand Portfolio Strategy
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In this long-awaited book from the world’s premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to const