Published in 1989, Communication Campaigns About Drugs is a valuable contribution to the field of Communication Studies.

In this new, fully revised and expanded Fourth Edition, Rice and Atkin provide readers with a comprehensive, up-to-date look into the field of public communicat

First Published in 1989. Routledge is an imprint of Taylor & Francis, an informa company.

Advances in health care have made extraordinary changes in the life expectancy and level of vitality of the average American. Still, according to the U. S. Surg