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Communication and content presents a comprehensive and foundational account of meaning based on new versions of situation theory and game theory. The literal an
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Information design is an emerging area in technical communication, garnering increased attention in recent times as more information is presented through both o
The Analysis of Communication Content
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Marketing Communications
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This fifth edition of an introductory marketing textbook covers topics such as marketing communications, strategies and planning, disciplines and applications a
Congressional Communication
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"Lipinski's impressive analysis of members' communications with constituents yields major insights about partisanship, effects on reelection prospects, and cons