Cognitive Interviewing

Cognitive Interviewing
Author :
Publisher : SAGE Publications, Incorporated
Total Pages : 356
Release :
ISBN-10 : UCSC:32106017744381
ISBN-13 :
Rating : 4/5 ( Downloads)
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Book Synopsis Cognitive Interviewing by : Gordon B. Willis

Download or read book Cognitive Interviewing written by Gordon B. Willis and published by SAGE Publications, Incorporated. This book was released on 2005 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: The work provides general guidance about questionnaire design, development, and pre-testing sequence, with an emphasis on the cognitive interview.


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Cognitive interviewing, based on the self-report methods of Ericsson and Simon, is a key form of qualitative research that has developed over the past thirty ye