This reference source is a guide to effective marketing practice for managers and employees who are building their marketing competence by attending training pr

The CIM Handbook of Strategic Marketing targets senior executives responsible for shaping and managing the company's strategic direction. The strategic dimensio

Strategic Marketing: planning and control covers contemporary issues by exploring current developments in marketing theory and practice including the concept of

Marketing Strategy strips away the confusion and jargon that surround what ought to be one of the most straightforward areas of modern business. Marketing and s

The Marketing Manual is a step-by-step guide to solving your marketing problem. Through questions, practical examples and mini-case studies, this book demonstra