Assuming an international perspective, Chinese Tourist Outbound Behaviour presents an insightful exploration of the evolution of China’s tourism market, explo

Booming Mainland Chinese outbound travel is one of the most exciting phenomena in the world tourism industry's recent history. From 2000 to 2010, Chinese outbou

Consumer research is often central to academic studies in many different fields, and more recently, tourism studies have empirically examined consumer research

The book analyzes the history and development of Chinese international travelling, the politics and economics behind the upsurge, and the background of the trav

Examine China's impact on the world tourism market! Tourism in China is a comprehensive study of tourism and the travel industry in China--past, present, and fu