How can Japanese popular culture gain numerous fans in China, despite pervasive anti-Japanese sentiment? How is it that there’s such a strong anti-Korean sent

This volume fills a gap in the existing literature and proposes an interdisciplinary and multicultural comparative approach to the impact of Hallyu worldwide. T

This book was written for people who would like to learn more about Polish K-Pop fandom, but it can also be of help for those who are looking for some basic inf

This book is an upper-level student source book for contemporary approaches to media studies in Asia, which will appeal across a wide range of social sciences a

The contributors analyse the subject of Asian pop culture arranged under three headings: 'Television Industry in East Asia', 'Transnational-Crosscultural Recept