This book represents the first study of economic restructuring in reform era China to apply the concepts of identity and corporate space; notions that have beco

This book addresses the discursive construction of corporate identities in social media on the part of Chinese corporations, particularly highlighting how follo

This book includes a fascinating range of up-to-date articles on China from the Journal of Brand Management that marshal research and scholarship undertaken by

This book provides a historical review of the transformation of China’s image around the world since the 1978 Reform and Opening Up. Based on a synthetic mode

This book features not only the latest trends but also academic and industry practitioner stakeholders’ perspectives on language and functional role issues fa