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Chinese Consumers' Motivation to Purchase Luxury Goods and a Comparison Between Chinese and Western Consumers
Language: en
Pages: 54

Chinese Consumers' Motivation to Purchase Luxury Goods and a Comparison Between Chinese and Western Consumers

Authors: Ouhang Jiang
Categories: Consumers
Type: BOOK - Published: 2012 - Publisher:

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Chinese Luxury Consumers
Language: en
Pages:

Chinese Luxury Consumers

Authors: Ying Wang
Categories:
Type: BOOK - Published: 2017 - Publisher:

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This study examines Chinese consumers' motives, attitudes toward luxury brands (ATLB), and the impact of ATLB on consumer behavior. Specifically, Chinese luxury
Cult of the Luxury Brand
Language: en
Pages: 320

Cult of the Luxury Brand

Authors: Radha Chadha
Categories: Business & Economics
Type: BOOK - Published: 2010-12-07 - Publisher: Nicholas Brealey International

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The first book to explore how and why an amazing "luxeplosion" is rocking Asia.
Maslow's Hierarchy of Needs Model - the Difference of the Chinese and the Western Pyramid on the Example of Purchasing Luxurious Products
Language: en
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Maslow's Hierarchy of Needs Model - the Difference of the Chinese and the Western Pyramid on the Example of Purchasing Luxurious Products

Authors: Nina Rakowski
Categories: Business & Economics
Type: BOOK - Published: 2011 - Publisher: GRIN Verlag

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Essay from the year 2008 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 97 %, University of
Elite China
Language: en
Pages: 203

Elite China

Authors: Pierre Xiao Lu
Categories: Business & Economics
Type: BOOK - Published: 2011-12-27 - Publisher: John Wiley & Sons

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A ground-breaking exploration of the Chinese elite's consumption of luxury products and their attitudes toward luxury goods. Elite China identifies the Chinese