Chaotics

Chaotics
Author :
Publisher : AMACOM
Total Pages : 224
Release :
ISBN-10 : 9780814415245
ISBN-13 : 0814415245
Rating : 4/5 (245 Downloads)

Book Synopsis Chaotics by : Philip Kotler

Download or read book Chaotics written by Philip Kotler and published by AMACOM. This book was released on 2009-06-11 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today’s crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the constant threat of chaos. Chaotics presents a revolutionary set of guidelines designed to help businesses: • detect sources of turbulence • prepare scenarios • predict resulting vulnerabilities and opportunities • develop responses to ensure long-term resilience and success • avoid risk while advancing the interests of the company • build flexibility into the balance sheet • price strategically • adjust products to meet new customer values • and more. Complete with metrics and measurements, Chaotics outlines a powerful new system for managing waves of uncertainty affecting customers, employees, and other stakeholders. In this climate of increased turbulence, no organization can survive with less.


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