This is the story of a 'sixties adman who harnessed the big ideas of his age and set out to reinvent advertising - and then change the world. In so doing he int

Why don’t people in advertising like their jobs anymore? What is all this nonsense about “branding campaigns”, “interactive advertising” or the sudden

IT WASN’T GERMAN ENGINEERING ONLY THAT MADE THE VOLKSWAGEN BEETLE AN ICON. IT WAS A MANHATTAN ADVERTISING AGENCY, TOO. Created in 1959 by Doyle Dane Bernbach

In this first comprehensive authorized biography of David Brower, a dynamic leader in the environmental movement over the last half of the twentieth century, To

From the late 1960s, advertising agency account planners helped to develop long-running advertising campaigns that went on to build the well-known household bra