Download or read book Predicting Health Behaviour written by Mark Conner and published by . This book was released on 1996 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Predicting Health Behaviour provides the theoretical background and examples of how to apply the most common social cognition models to the explanation of health behaviours. Each chapter has been written by key researchers in the area, and they follow a common structure which enables this book to be read as a 'user-manual'. Each chapter provides a general review of relevant research, applying the model to a variety of health behaviours (such as dietary choice, screening behaviour and sex) and discussing the strengths and weaknesses of models including the health belief model, protection motivation theory, the theory of planned behaviour, health locus of control and self-efficacy. The final chapter includes a critique of the general approach, and signposts future directions for research.