Social marketing has become an indispensable tool for all types of organizations worldwide. This book presents high-quality cases on the development, implementa

Many people feel the drive to do creative work, but get overwhelmed by the process of connecting with an audience. If you want to share your voice and inspire p

This textbook uses a case study approach to present a variety of cause-related marketing campaigns that have been developed by companies, and NGOs. These innova

This book discusses how various social marketing campaigns have taken up and had an impact on important aspects of quality of life across the world. The chapter