"The first book on capturing and using customer stories to grow your business or cause. Introduces a proven process for leveraging your current successes into n

Many people feel the drive to do creative work, but get overwhelmed by the process of connecting with an audience. If you want to share your voice and inspire p

True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of your product

Over the last decade, capital goods manufacturers have added services to products as a way of responding to eroding margins and the loss of strategic differenti

If you want to gain the winning edge for your sales performance, it’s time to embrace the entire customer life cycle. Your job may be all about sales, but not