Download or read book Do Campaigns Matter? written by Thomas M. Holbrook and published by SAGE. This book was released on 1996-06-18 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Combining actual election results and empirical evidence with data on additional factors such as media coverage, Thomas M. Holbrook develops a model for testing campaigns, and proves how campaigns play a key role in shaping public opinion.