Download or read book Business-to-Business Marketing: A Step-by-Step Guide written by Ray Wright and published by Pearson Higher Ed. This book was released on 2003-12-17 with total page 537 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business- to- Business Marketing: A Step-by-Step Guide offers the reader a clear, cogent understanding of this newly emerging and rapidly evolving sub-discipline. Ideal for college students, undergraduates and non-specialised postgraduates, as well as marketing practitioners, this book is designed specifically to explain the nuances of B2B marketing. With a wealth of local and global case studies, comparisons between B2B and B2C marketing and material linked questions, Business-to-Business Marketing: A Step-by-Step Guide, provides a comprehensive overview of an expansive sector to inspire the reader with confidence