It is a great pleasure in presenting 'Business Organisation as a Text Book for B. Com. classes. The Book has been written strictly in accordance with the latest

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An excellent book for commerce students appearing in competitive, professional and other examinations. 1. Nature and Scope of Sales Management, 2. Salesmen or S

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1. Introduction to Marketing : Nature, Scope and Importance, 2. Care Concepts of Marketing, 3. Marketing Environment, 4. Market Segmentation, 5. Targeting, Posi