Business Consulting in a Multicultural America, a revised and expanded edition of the popular Multicultural Marketing and Business Consulting, provides a compre

Includes articles on international business opportunities.

Today, as the nation's population is becoming more and more diverse, it is imperative for students to learn how to effectively grow businesses that serve a vari

The Routledge Handbook of Service Research Insights and Ideas offers authoritative coverage of current scholarship in the expanding discipline of service resear

Today, diversity is the default, not the exception. "Minorities" are already the majority in some of the biggest cities in the United States, and demographers p