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Type: BOOK - Published: 2024-03-25 - Publisher: IGI Global

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In brand communication, from the nostalgic hum of radio jingles to the digital symphony of streaming platforms, the role of sound in shaping brand identity has
Building Strong Brands
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Authors: David A. Aaker
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Type: BOOK - Published: 2012-10-01 - Publisher: Simon and Schuster

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As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, MA
What Great Brands Do
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Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic sta
New Trends in Marketing and Consumer Science
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Marketing and consumer science are undergoing a seismic shift, propelled by an array of dynamic trends and advancements. Technological advancements, along with
Stop Listening to the Customer
Language: en
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Authors: Adam Ferrier
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Don't let the customer get between you and building a strong valued brand If you want to stand out from the crowd, develop a clear and consistent brand voice, a