An incisive primer on how to make sure new technology-based products succeed. Explains the role of discontinuity and ways to deal with it when adopting a market

This second edition of the critically acclaimed core textbook provides students from technology and science based backgrounds with the theoretical knowledge and

In their first book, Ten Rules for Strategic Innovators, the authors provided a better model for executing disruptive innovation. They laid out a three-part pla

Are you preparing a new generation of innovators? Activate your students’ creativity and problem-solving potential with breakthrough learning projects. Across