More than 95% of all consumer product launched in the packaged goods sector fail to achieve their goals for success. Breakthrough Food Product Innovation Throug

"Through case studies, the book lays out a practical approach for applying emotions research through the food innovation and product development process. The ba

Food and beverage companies are increasingly choosing to enhance internal idea development by pursuing an 'open innovation' approach, allowing the additional ex

Multisensory Flavor Perception: From Fundamental Neuroscience Through to the Marketplace provides state-of-the-art coverage of the latest insights from the rapi

Built to Love reveals how companies can create captivating products that energize the marketplace and set the standard for what customers want and expect. Firms