Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic sta

From ‘I Like Ike’ to Trump’s MAGA hats, branding and politics have gone hand in hand, selling ideas, ideals and candidates. Political Brands explores the

Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply the reference source

Providing readers with an insight into all the components of brand management including a wide range of business models and techniques, this book will help to b

The windows of Louis Vuitton's storefronts are magnetic. Onlookers stand with eyes wide in wonder at such spectacles as a colossal roller coaster, a panoply of