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Pages: 340
Authors: Matt Haig
Categories: Business & Economics
Type: BOOK - Published: 2006 - Publisher: Kogan Page Publishers

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More than simply a comprehensive collection of brand success stories, this text will also help businesses and students to easily identify the factors behind the
Royalty Inc.
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Categories: History
Type: BOOK - Published: 2015-09-03 - Publisher: Quarto Publishing Group USA

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The former Guardian royal correspondent “wisely explores a host of issues surrounding the royals, from the monarchy’s role to the legacy of Diana” (Get Su
Brand Risk
Language: en
Pages: 232
Authors: David Abrahams
Categories: Business & Economics
Type: BOOK - Published: 2008 - Publisher: Gower Publishing, Ltd.

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Responsible risk taking is central to effective brand management. Risk literacy is the marketer's third necessary competence, alongside strategic insight and fi
The Economy of Brands
Language: en
Pages: 194
Authors: J. Lindemann
Categories: Business & Economics
Type: BOOK - Published: 2010-05-07 - Publisher: Springer

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In many businesses brands account for the majority of shareholder value. It is crucial to understand how the economy of brands works and can be exploited to cre
The International Brand Valuation Manual
Language: en
Pages: 237
Authors: Gabriela Salinas
Categories: Business & Economics
Type: BOOK - Published: 2011-11-22 - Publisher: John Wiley & Sons

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The International Brand Valuation Manual is a detailed and extensive review of the main brand valuation models. The book reveals the state of the art in the fie