This book gathers and explains the key brand analysis tools that measure brand effectiveness and awareness along the customer journey. Rather than considering h

This book gathers and explains the key brand analysis tools that measure brand effectiveness and awareness along the customer journey. Rather than considering h

Your Definitive, Up-to-Date Guide to Marketing Metrics—Choosing Them, Implementing Them, Applying Them This award-winning guide will help you accurately quant

Brand marketers are still taking their first steps into the digital world by migrating their traditional mindset into the new communication channels they have a

Stop feeling overwhelmed by data and start using it to its full potential, to create an agile and forward-looking strategy that enables customer-centric marketi