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Brand Equity Planning with Structuralist Rhetorical Semiotics
Language: en
Pages: 897
Authors: Rossolatos, George
Categories: Political Science
Type: BOOK - Published: 2014-01-01 - Publisher: kassel university press GmbH

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Brand Equity Planning with Structuralist Rhetorical Semiotics furnishes an innovative conceptual model and methodology for brand equity planning, with view to a
//Rhetor. Dixit// Understanding Ad Texts' Rhetorical Structure for Differential Figurative Advantage
Language: en
Pages: 189
Authors: George Rossolatos
Categories: Business & Economics
Type: BOOK - Published: 2013-08-26 - Publisher: George Rossolatos

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This book was put together over the course of the past three years and is the outcome of the author's publications in the multimodal advertising rhetoric resear
Handbook of Brand Semiotics
Language: en
Pages: 47
Authors: George Rossolatos (Hrsg.)
Categories: Branding (Marketing)
Type: BOOK - Published: 2015-11-09 - Publisher: kassel university press GmbH

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Semiotics has been making progressively inroads into marketing research over the past thirty years. Despite the amply demonstrated conceptual appeal and empiric
Interdiscursive Readings in Cultural Consumer Research
Language: en
Pages: 359
Authors: George Rossolatos
Categories: Social Science
Type: BOOK - Published: 2018-10-01 - Publisher: Cambridge Scholars Publishing

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The cultural consumption research landscape of the 21st century is marked by an increasing cross-disciplinary fermentation. At the same time, cultural theory an
Advances in Brand Semiotics & Discourse Analysis
Language: en
Pages: 258
Authors: George Rossolatos
Categories: Literary Criticism
Type: BOOK - Published: 2023-03-07 - Publisher: Vernon Press

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This volume addresses some of the most important conceptual, methodological, and empirical challenges and opportunities with which the sister disciplines of sem