Related Books
Language: en
Pages: 897
Pages: 897
Type: BOOK - Published: 2014-01-01 - Publisher: kassel university press GmbH
Brand Equity Planning with Structuralist Rhetorical Semiotics furnishes an innovative conceptual model and methodology for brand equity planning, with view to a
Language: en
Pages: 189
Pages: 189
//Rhetor. Dixit// Understanding Ad Texts' Rhetorical Structure for Differential Figurative Advantage
Type: BOOK - Published: 2013-08-26 - Publisher: George Rossolatos
This book was put together over the course of the past three years and is the outcome of the author's publications in the multimodal advertising rhetoric resear
Language: en
Pages: 47
Pages: 47
Type: BOOK - Published: 2015-11-09 - Publisher: kassel university press GmbH
Semiotics has been making progressively inroads into marketing research over the past thirty years. Despite the amply demonstrated conceptual appeal and empiric
Language: en
Pages: 359
Pages: 359
Type: BOOK - Published: 2018-10-01 - Publisher: Cambridge Scholars Publishing
The cultural consumption research landscape of the 21st century is marked by an increasing cross-disciplinary fermentation. At the same time, cultural theory an
Language: en
Pages: 258
Pages: 258
Type: BOOK - Published: 2023-03-07 - Publisher: Vernon Press
This volume addresses some of the most important conceptual, methodological, and empirical challenges and opportunities with which the sister disciplines of sem