A guide to the study of how and why you really make financial decisions While classical economics is based on the notion that people act with rational self-inte

Standard models in economics and finance usually assume that people are rational, self-interested maximisers, effectively co-ordinated via the invisible hand of

The controversial science that claims to have revolutionised economics. For centuries, economics was dominated by the idea that we are rational individuals who

Traditionally economists have based their economic predictions on the assumption that humans are super-rational creatures, using the information we are given ef

Behavioral Economics for Tourism applies behavioral perspectives to business and policy challenges in the tourism industry. The book enables professionals and e