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Behavioral finance challenges the traditional assumption that individuals are rational by focusing on the cognitive and emotional aspects of finance, which draw
Handbook of Research on Behavioral Finance and Investment Strategies: Decision Making in the Financial Industry
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Type: BOOK - Published: 2015-01-31 - Publisher: IGI Global

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In an ever-changing economy, market specialists strive to find new ways to evaluate the risks and potential reward of economic ventures by assessing the importa
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A Behavioral Approach to Asset Pricing
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Behavioral finance is the study of how psychology affects financial decision making and financial markets. It is increasingly becoming the common way of underst
Behavioral Finance and Decision Theory in Investment Management
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