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Avoiding Critical Marketing Errors
Language: en
Pages: 435

Avoiding Critical Marketing Errors

Authors: Richard D. Czerniawski
Categories: Business & Economics
Type: BOOK - Published: 2020-03-17 - Publisher: BDN International

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Praise for AVOIDING CRITICAL MARKETING ERRORS: HOW TO GO FROM DUMB TO SMART MARKETING: “Richard is at the very top of the list when it comes to people who can
Avoiding Critical Marketing Errors:
Language: en
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Avoiding Critical Marketing Errors:

Authors: Richard Czerniawski
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The Road Less Stupid
Language: en
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The Road Less Stupid

Authors: Keith J. Cunningham
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Type: BOOK - Published: 2017-10-31 - Publisher:

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Competitive Positioning
Language: en
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Competitive Positioning

Authors: Richard D. Czerniawski
Categories: Advertising
Type: BOOK - Published: 2010 - Publisher: Hudson House Publishing

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It takes healthy brands to succeed in today's chaotic, fast-moving, competitive marketplace. Yet, marketers are confronted with, and their organizations are con
The Anatomy of Humbug
Language: en
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The Anatomy of Humbug

Authors: Paul Feldwick
Categories: Business & Economics
Type: BOOK - Published: 2015-02-28 - Publisher: Troubador Publishing Ltd

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How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional assoc