This book offers information about how to promote and market tourism attractions for maximum results. It looks at different approaches, strategies, tools, and t

To attract attention to your cause, you could:o Paint your building Day-Glo orangeo Blare hip hop music from the rooftopo Have staff members sport Mohawk haircu

The former editor of Mashable and cofounder of DominateFund examines the psychological phenomena that captivate our attention—and how we can leverage them to

Reprint of the original, first published in 1883.