Download or read book Enchantment written by Guy Kawasaki and published by Penguin UK. This book was released on 2012 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do companies such as Apple create such enchanting products? And how do some people always seem to enchant others? According to bestselling business guru Guy Kawasaki, anyone can learn the art of enchantment. This book explains all the tactics you need to enchant.