Mainstream economics considers individual preferences to be fixed and unchanging. Although psychologists and other social scientists explore how tastes are form

The answers to these and many other questions about people's consumption patterns, Becker argues, have to do with the way preferences and values are shaped. Alt

Why do we get so embarrassed when a colleague wears the same shirt? Why do we eat the same thing for breakfast every day, but seek out novelty at lunch and dinn

This book presents the definitive exposition of 'prospect theory', a compelling alternative to the classical utility theory of choice. Building on the 1982 volu

This book explores linguistic and philosophical issues presented by sentences expressing personal taste, such as Roller coasters are fun, and examines how truth