Conjoint Analysis is a statistical technique where respondents ranked preferences for different offers are decomposed to determine the person’s inferred utili

The aim of the Ebook series of Research Topics in Agricultural & Applied Economics (RTAAE) is to publish high quality economic researches applied to both the ag

Conjoint analysis is probably the most significant development in marketing research in the past few decades. It can be described as a set of techniques ideally

Public concern over land management has never been greater. This book provides a broad overview of the economics of rural land-use change, drawing attention to