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Type: BOOK - Published: 2013-05-22 - Publisher: Anchor Academic Publishing (aap_verlag)
The industry of the German drive technology is dominated by SME's, and must supply its products to customers around the world. In addition, this industrial segm
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Fully updated and revised to include the latest case studies and examples from a broad range of industry sectors, this second edition of Strategic Marketing: An
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This fascinating book shows that neither managers nor consumers completely control branding processes – cultural codes constrain how brands work to produce me
