Qualitative Market Research

Qualitative Market Research
Author :
Publisher : SAGE
Total Pages : 196
Release :
ISBN-10 : 0761972722
ISBN-13 : 9780761972723
Rating : 4/5 (723 Downloads)
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Book Synopsis Qualitative Market Research by : Gill Ereaut

Download or read book Qualitative Market Research written by Gill Ereaut and published by SAGE. This book was released on 2002-09-17 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Qualitative market research exists to fulfil the needs of those that it serves. This text shows practitioners how to deliver the 'product' of qualitative market research.


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