An Overview of the Public Relations Function

An Overview of the Public Relations Function
Author :
Publisher : Business Expert Press
Total Pages : 198
Release :
ISBN-10 : 9781606491003
ISBN-13 : 1606491008
Rating : 4/5 (008 Downloads)

Book Synopsis An Overview of the Public Relations Function by : Shannon A. Bowen

Download or read book An Overview of the Public Relations Function written by Shannon A. Bowen and published by Business Expert Press. This book was released on 2010-04-15 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an executive overview of the field of public relations with a focus on what managers need to know to master the function quickly and effectively. The authors bring to bear on the topic of public relations management our research and academic knowledge in the areas of business management and strategy, mass communication, marketing, public relations, organizational communication, journalism, ethics, and public opinion along with years of professional experience in managing public relations.


An Overview of the Public Relations Function Related Books

An Overview of the Public Relations Function
Language: en
Pages: 198
Authors: Shannon A. Bowen
Categories: Business & Economics
Type: BOOK - Published: 2010-04-15 - Publisher: Business Expert Press

GET EBOOK

This book provides an executive overview of the field of public relations with a focus on what managers need to know to master the function quickly and effectiv
An Overview of The Public Relations Function, Second Edition
Language: en
Pages: 250
Authors: Shannon A. Bowen
Categories: Business & Economics
Type: BOOK - Published: 2019-03-04 - Publisher: Business Expert Press

GET EBOOK

This second edition of An Overview of the Public Relations Function examines current thought to help busy managers and students master the most important concep
Applied Public Relations
Language: en
Pages: 303
Authors: Kathy Brittain McKee
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2010-03-17 - Publisher: Routledge

GET EBOOK

Applied Public Relations provides readers with the opportunity to observe and analyze how contemporary businesses and organizations interact with key groups and
The Handbook of Strategic Public Relations and Integrated Communications
Language: en
Pages: 612
Authors: Clarke L. Caywood
Categories: Business & Economics
Type: BOOK - Published: 1997-05 - Publisher: McGraw Hill Professional

GET EBOOK

As the media grows more ruthless, the role of public relations has become increasingly complex and critical. Savvy businesspeople know that how a company convey
Public Relations: The Basics
Language: en
Pages: 287
Authors: Ron Smith
Categories: Business & Economics
Type: BOOK - Published: 2013-08-15 - Publisher: Routledge

GET EBOOK

Public Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of