An Introduction to the Uses and Diffusion of the News

An Introduction to the Uses and Diffusion of the News
Author :
Publisher : Cambridge Scholars Publishing
Total Pages : 290
Release :
ISBN-10 : 9781036412302
ISBN-13 : 103641230X
Rating : 4/5 (30X Downloads)

Book Synopsis An Introduction to the Uses and Diffusion of the News by : Roger Haney

Download or read book An Introduction to the Uses and Diffusion of the News written by Roger Haney and published by Cambridge Scholars Publishing. This book was released on 2024-10-02 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: What are the ways audiences use the mass media, and what are the gratifications they receive from that usage? What functions do soap operas provide for the audience? Theories and research dealing with these questions are presented in the first chapter of the text. The second chapter concerns how knowledge of news is diffused throughout society, followed by how adoption of new innovations is spread. Research on the Knowledge Gap, as well as the diffusion of public opinion and the Spiral of Silence, is presented. The final two chapters concern Cultivation Theory and how fear is cultivated in children and adults by both entertainment shows and the news. Strategies for reducing such fear are presented. Media also cultivate beliefs about society, such as perceptions of the amount of crime and risk in society, environmental concerns, marital expectations, and attitudes toward racism and homosexuality. A section on International Cultivation is included.


An Introduction to the Uses and Diffusion of the News Related Books

An Introduction to the Uses and Diffusion of the News
Language: en
Pages: 290
Authors: Roger Haney
Categories: Self-Help
Type: BOOK - Published: 2024-10-02 - Publisher: Cambridge Scholars Publishing

GET EBOOK

What are the ways audiences use the mass media, and what are the gratifications they receive from that usage? What functions do soap operas provide for the audi
Practicing Convergence Journalism
Language: en
Pages: 218
Authors: Janet Kolodzy
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2013 - Publisher: Routledge

GET EBOOK

Preface: what is new about today's news audiences -- What's old is new, what's new is old; Text box: what is newsworthy; Text box: Las Vegas Sun -- Eight elemen
Diffusion of the News Paradigm, 1850-2000
Language: en
Pages: 311
Authors: Svennik Høyer
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2005-01-01 - Publisher: Nordiskt Informationscenter for

GET EBOOK

A Handbook of Media and Communication Research
Language: en
Pages: 353
Authors: Klaus Bruhn Jensen
Categories: Business & Economics
Type: BOOK - Published: 2013-04-15 - Publisher: Routledge

GET EBOOK

This handbook covers perspectives from both the social sciences and the humanities. It provides guidelines for how to think about, plan, and carry out studies o
The Flow of Information
Language: en
Pages: 372
Authors: Melvin Lawrence De Fleur
Categories: Language Arts & Disciplines
Type: BOOK - Published: - Publisher: Transaction Publishers

GET EBOOK