Management and Business Research
Author | : Mark Easterby-Smith |
Publisher | : SAGE |
Total Pages | : 393 |
Release | : 2021-04-28 |
ISBN-10 | : 9781529758559 |
ISBN-13 | : 1529758556 |
Rating | : 4/5 (556 Downloads) |
Download or read book Management and Business Research written by Mark Easterby-Smith and published by SAGE. This book was released on 2021-04-28 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: This bestselling textbook has been fully updated, and provides readers with a comprehensive overview of methods for conducting business and management research. Highly visual, and written in a clear and accessible way, the book includes helpful learning features throughout, including learning goals at the start of each chapter, a research in action feature, examples, a Research Plan Canvas template and more. The content has been brought up-to-date with the inclusion of big data, predictive analytics and a dedicated chapter on machine learning. Accompanying the book is a wealth of online resources to further enhance your learning experience, including: MCQs Video content Templates and data sets Glossary flashcards Additional case studies These can be accessed by students at study.sagepub.com/easterbysmith7e