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All Business is Show Business
Language: en
Pages: 215
Authors: Scott McKain
Categories: Business & Economics
Type: BOOK - Published: 2002-01-01 - Publisher: Thomas Nelson Publishers

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Scott McKain has discovered what the entertainment industry has always known--to be successful, companies must create an emotional link with their customers. Th
Understanding the Business of Entertainment
Language: en
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Authors: Gregory Bernstein
Categories: Art
Type: BOOK - Published: 2015-05-15 - Publisher: CRC Press

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Understanding the Business of Entertainment: The Legal and Business Essentials All Filmmakers Should Know is an indispensable guide to the business aspects of t
Step Into the Spotlight!
Language: en
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Authors: Tsufit
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There's No Business That's Not Show Business
Language: en
Pages: 370
Authors: David L. Rogers
Categories: Business & Economics
Type: BOOK - Published: 2003-06-24 - Publisher: FT Press

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Say goodbye to "business as usual"--to succeed today you need show business! How do you market in today's "experience culture"--as conventional advertising grow
All You Need to Know about the Music Business
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Authors: Donald S. Passman
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A guide to the music business and its legal issues provides real-world coverage of a wide range of topics, including teams of advisors, record deals, songwritin