Through six previous editions, Airline Marketing and Management has established itself as the leading textbook for students of marketing and its application to

Airline Marketing and Management examines the principles of marketing and demonstrates the ways in which these principles can be applied to today's airline indu

Applying fundamentals of marketing to commercial passenger air transportation, this textbook puts the emphasis on marketing principles and illustrative ways in

This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector. This is a significant update to a

The growth of internet access and the entry of smartphones into everyday life has provided a revolutionary way for consumers to interact with businesses through