Today, new media enter our lives faster than ever before. This volume provides a complete, state-of-the-art overview of the newest media technologies and how th

This comprehensive introduction explores the evolving relationship between new media, advertising and new media consumers. Tracing the shift from 'mass' to 'my'

Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication

"A readable and absorbing account of what advertising people try to achieve (whether or not they know quite how or why), grounded in Chris Hackley's real and re

This edition of this bestselling advertising and promotion management text contains a wealth of radically new material, although it is still based on the highly