Through its artful engagement with consumers, advertising subtly shapes our everyday worlds. It plays upon powerful emotions -- envy, fear, lust and ambition. B

The economic and cultural role of the `creative industries' has gained a new prominence and centrality in recent years. These worlds are explored here through t

The Rise and Spread of Advertising, Public Relations, Marketing and Branding.

At the end of the nineteenth century, Germany turned toward colonialism, establishing protectorates in Africa, and toward a mass consumer society, mapping the m

Globalization stems from many sources, but as Thomas Gould makes clear, advertising is a primary driver of trans-global cultural change. Gould argues that adver