Download or read book Advances in Advertising Research (Vol. XII) written by Alexandra Vignolles and published by Springer Gabler. This book was released on 2023-05-24 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume is a compilation of research presented at the 19th International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2021. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art research on advertising research. This volume is intended to academic, professional and student readership.