This visionary book presents a systematic, next-generation approach to marketing strategy, demonstrating how success is gained and sustained via continuous inno

Marketing Strategy is a unique introduction to marketing strategy development. The volume adds future studies methodology to traditional methods of environmenta

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core the

This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, includi

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