Leading researcher John F. Tomer presents an invigorating and concise introduction to behavioral economics that offers essential behavioral theories, perspectiv

This book compares and contrasts the neo-classic standard economics model with the behavioural economics model and shows how the latter attempts to explain the

This textbook looks at decisions – how we make them, and what makes them good or bad. In this bestselling introduction, Erik Angner clearly lays out the theor

This textbook is a first major introduction to behavioral economics, designed primarily for advanced undergraduate students. Unquestionably the hottest new fiel

Today, behavioral economics has become virtually mainstream.