An up-to-date analysis of the theory of the firm, including the latest research on the resource-based view.

This invaluable book provides the foundations for a new theory of the firm, drawing on Birger Wernerfelt's landmark work on economic theory and the resource-bas

The theory of the firm did not exist, in any serious manner, until around 1970. Only then did the current theory of the firm literature begin to emerge, based l

The marketing firm is that business organisation which responds to the imperatives of consumer-orientation. Its style of management is marked by its adherence t