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Studying Marketing is packed full of lively debate and funny anecdotes covering topics marketing students are familiar with, such as key thinkers and concepts,
A Very Short, Fairly Interesting and Reasonably Cheap Book About Studying Strategy
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′If strategy is the queen of business, then this book offers us the perfect introduction to her court! It is accessible, lively, and informative. The book rep
A Very Short, Fairly Interesting and Reasonably Cheap Book about Management
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`Ann Cunliffe has produced a quite brilliant critical introduction to the study of management. This lucid, innovative and thought-provoking book takes a much ne
A Very Short, Fairly Interesting and Reasonably Cheap Book about Qualitative Research
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The Second Edition of Qualitative Research provides a refreshing introduction to doing and debating qualitative research. The author uses updated content, rangi
A Very Short Fairly Interesting and Reasonably Cheap Book About Studying Leadership
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The first edition of this popular and acclaimed book quickly became a favourite among students for the engaging way in which it guided them through the cacophon