This introduction to the commercial use of brands and trade marks has been revised and updated to incorporate developments in UK law with particular reference t

We come in contact with many trademarks each day on television, retail stores, Internet. The Business of Trademarks explains why trademarks are so important to

This guide shows how to identify a company's protectable assets, initiate steps to protect those assets, and use them to generate additional income. Specific ch

A company’s most valuable assets may not be physical. This book shows how to protect them without fences or security guards!You can’t touch it or feel it. S