Quantifying the User Experience: Practical Statistics for User Research, Second Edition, provides practitioners and researchers with the information they need t

In this volume, the authors begin by defining usability, advocating and explaining the methods of usability engineering and reviewing many techniques for assess

Measuring the User Experience was the first book that focused on how to quantify the user experience. Now in the second edition, the authors include new materia

The easy way to grasp customer analytics Ensuring your customers are having positive experiences with your company at all levels, including initial brand awaren

Eye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it. Eye Tracking the User Experien